World’s Largest study in Critical Thinking
UK education technology startup Macat, in collaboration with Cambridge University are conducting the world’s largest ever study on Critical Thinking in education and the workforce.
While the research is being done by the Cambridge School of Education, the survey is being funded and administered by Macat, a UK edtech startup founded in 2011. In November 2015, Macat announced $30 million in total financing that will enable the company to expand the reach of its content and scale its digital platform globally. In this round, which has three closings, the company is adding $10 million in equity to a previously raised, undisclosed round of $20 million from a group of angel investors.
According to Macat’s CEO, Hassan Abdou:
“We believe critical thinking is a core twenty-first century skill that is crucial for all societies to ask meaningful questions, act rationally and work efficiently. There is a growing gap between what industry needs in terms of critical thinking and what graduates arriving in the workplace have to offer. Strong critical thinking skills are necessary to help us make good decisions, solve complex problems and think creatively. Macat is committed to help bridge this gap by cultivating critical thinking skills and making the world’s greatest ideas accessible to anyone.”
Macat believes education is a right and not a privilege. The education company works with leading academics to create rigorous, accessible analyses of seminal texts to help develop critical thinking skills, which are essential for every society and economy.
Accessible to everyone, however, comes at a price:
$10-30 / month
It was only after much more digging into their website that I found further clarification into their pricing policy.
Any registered member can get free access to the first layer of their analyses which includes The Big Idea, their introduction videos, key points and citations of book analyses.
Those who upgrade to a Premium membership will get the following:
In addition to the basic account features, as a premium member you will see all of our 10-minute-long analyses, which include the Mind Maps and Ways In, as well as the ability to create and share your own collections with fellow students, teachers, or your friends.
The full 3-hour long analysis will also be available to you. It gives you much detailed andcontextualized insight into the book, its author, and why the text and ideas matter. Your access to Macat Collections and Macat Masterclasses will also be unlocked. You can think of Macat Masterclasses like courses – but with the emphasis on everyday learning and really engaging formats. They offer you deep dives into topics that have always fascinated you.
We are currently offering anyone who requests an invite, a free one-month’s premium access. Visit our pricing page to get started.
For critical thinking, Macat currently has 5 different 20 hour courses, designed for specific age groups. The objective of this survey: to develop new products of course (see brown box below)! Why else would funders fund such a large scale study?
On Macat’s website, they claim that students test up to 12.5% higher after only 7 hours of using their materials.
However, I ask myself, am I practicing Critical Thinking or am I just being critical? Let me not be guilty of making snap judgements without first putting Macat through the test.
With that, I encourage everyone to take part in the study. An impressive list of participants have already signed up, including Dulwich, Eton, Marlborough, Stowe, Vodafone, WPP, Pearson, Ernst & Young, Nestle, Visa. In fact, organisations like the BBC and Open University have over 1,000 participants taking part in the study. A total of 2,000 organisations and 300,000 participants are expected to take part.
HOW DO ORGANISATIONS BENEFIT BY PARTICIPATING?
Enterprises: Corporates and other organisations (including non-profits and government) can take part by registering at www.ctstudy.org/ct-study-enterprise. Macat recommends a minimum of 100 employees, but will accept organisations with at least 20 employees. Organisations that have more than 100 participants can specify a special “call-out” group (e.g. of high performers) who’s results will be reported separately from the rest of the organisation. In addition, organisations with more than 100 employees will get access to an online platform to drill into the data and get more insights. However, individual participant data will not be available to maintain confidentiality.
SAMPLE PARTICIPANT REPORT
OTHER WHITE PAPERS
SIGN-UP FOR THE STUDY NOW!
- Organisations (including non-profits and government) can take part by registering at www.ctstudy.org/ct-study-enterprise.
- Schools and Universities at www.ctstudy.org/ct-study-institution
- Individuals can sign up at www.ctstudy.org/ct-study